Value Pricing Practitioner Training is designed to give attendees the skills and knowledge necessary to facilitate the development of value pricing through both the strategic selection of pricing structure (paradigms and pricing metrics), and competitive price analysis. Price validation techniques are taught such as customer return-on-investment testing. In addition, the development of value pricing support materials are covered including benefit maps, business case prototypes, sample business cases, etc. in support of a sales force trained in value selling techniques.

Value Pricing Practitioner Training is offered both as an independent training or as a part of Cistek's Integrated Value Approach program.

This course is intended to be delivered at the client’s site after having been customized to fit the client’s existing sales and marketing processes and to utilize appropriate industry lingo. The course consists of the following elements conducted by an Executive Level Cistek Consultant:

• Lecture Examples to reinforce knowledge transfer – presented by the Trainer
• Exercises to develop skills – performed individually by the students
• Workshop sessions – to apply learned knowledge and skills on a real solution for a targeted market and to share the results through presentations and role play. Students working on the same solution and market may work as a team.
• Reviews – formal and informal testing of students retention of previously covered material.