The Cistek Group - Value Proposition Development and Value Seller Training

Simplify Your Message - Marketing and Selling In A Recession

However, another challenge presented by a recession is that management of companies in tough markets are stressed and more likely to be tightly focused on their mission – even their survival which means they have less time and less inclination to listen. To penetrate the noise and settle on the consciousness of your highly focused prospects, your message must be crisp, concise, and simple. . . . <COMPLETE ARTICLE>

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Next Issue

Originally planned for this issue but deferred due to the recession we are currenlty planning to publish the following article in our next newsletter

How To Be Nice To Nasty Customers . Here is a sample - "Bill completed his soliloquy of how we had disappointed and failed and then turned to me. I started by saying 'I apologize on behalf . . .' but was abruptly interrupted by Bill with his voice booming 'BEING SORRY ISN'T GOOD ENOUGH *&^%$#@'. After an almost imperceptible nod by Bill his team started piling on with voices raised conveying indignation's and invectives that questioned my company's integrity, our ability to execute, and I believe my mother's choice of footwear . . ."

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