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| Tips For Tuning Up Your Value Proposition | ||||||
| The value proposition of your product and/or services based offering is not static. It must evolve as internal and external conditions change. Failure to maintain a value proposition may result in money being left on the table or lost orders due to your value statements being out of sync with a changing market. There is no better impetus to tune up your value proposition then an unstable economy where significant economic trends may have a serious impact on the value of your offering. Here on some tips . . . <more> | ||||||
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| Rantings & Ravings of A Baby Boomer. Here is a sample - "We are a consumer driven economy. You know what that means? It means that in contrast to the past when it was a virtue to save - a penny saved is a penny earned - a couple of decades ago economic growth began to depend on the consumer spending more and more. At first it was based upon spending more and more OF their income until savings rates dropped to zero. And then it progressed to spending more THAN their income to drive the economy at the cost of a negative savings rate, i.e. consumer debt. If you've got it spend it. If you don't - borrow it and spend it. Ultimately, bad lending practices devised to get more people to take on more debt led to the house of cards crashing down. So, what does our government do to fix this problem of consumers spending more than they earn? They borrow money to put into the hands of consumer and tell them to spend it to "stimulate the economy". What is wrong with this picture? Does this drive anybody else out there as nuts as it does me? . . ." | ||||||
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Editor: Amy Boland |