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| Tips For Selling In A Down Economy | ||||||
| If the market you sell into has been one of those effected by the current recession chances are the same sales and marketing strategy used 12 months ago will not sustain (or grow) your level of business. What worked against the competition last year to win orders won't cut it this year. Your competition is in the same boat you are - fewer dollars being spent for capital purchases. In a down economy it is not just about beating your competition. You must convice your customer that spending a larger proportion of a much smaller budget on your solution will provide them a better return on their investment than spending their money in another totally disparate area of their business. Here are some tips . . . <more> | ||||||
| Next Issue | ||||||
| Tips for tuning up your value proposition will be the featured article in the next issue of The Cistek Report. Here is a sample - "With the trend of higher energy prices effecting the costs of all kinds of goods and services it is time to take a another look at your solution to see if your value proposition is strengthened by this trend. If your solution reduces transportation costs, directly reduces the consumption of energy, the use of paper or any other energy intensive material, the value generated by your solution has increased. Whenever there is an increasing cost trend favorably impacted by your solution, there are cost avoidance benefits . . ." | ||||||
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Editor: Amy Boland |