Manufacturers of value-added building materials face the challenge of having to communicate the value of their products to a range of audiences; contractors, builders, architects, distributors, and consumers. Each of these have different perspectives on value. To further complicate matters, manufacturers must not only communicate the higher value of the materials used in their products but also differentiate themselves from competitors selling products made out of the same or similar products.

The Cistek Group has experience helping sales people in the building materials industry. We can help you develop value propositions specfic to your various audiences and train your sales people in how to use the value proposition to shorten sales cycles, defend price, and improve closure rates.

Cistek's offerings are always tailored to exactly meet the your company's needs and fit within your budget constraints. For example:

• Your value proposition is integrated into training materials, delivery, and workshop activities.
• Examples and lingo are adapted to your industry to make the material 100% relevant to your salespeople.
• Role plays are defined based upon current sales situations within your market.

Value Selling Training and consulting services are offered independently or as part of Cistek's Integrated Value Approach program.