- Identify customers' desired outcomes
- Qualify accounts
- Define solution scope
- Defend price
- Create sense of urgency
Integrated Value Approach: Identify, Quantify, Price, and Sell the Total Value You Deliver |
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| Develop your value proposition
Map your value proposition to your customer's desired outcomes using Cistek's proven methodology; solV™.
Cistek provides value proposition consulting, methodolgy, training, and tools. |
Set price in proportion to the value you deliver
Cistek provides value pricing consuliting, training and tools.
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Sell the total value you deliver
You create value by improving your customer's business. You sell value by connecting your offering to these improvements. Value selling tactics are used to: |
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Whether for a market segment or for each individual customer, you create a "win-win" by setting price to a target customer ROI. Value-base pricing maximizes your margins while satisfying your customer's financial criteria.